Director of Subscriptions

Job description

Foreign Policy (FP), the global leader in geopolitical analysis & news, is searching for a director to run its fast-growing subscriptions business. FP’s Director of Subscriptions will be responsible for acquiring and retaining digital subscribers across all marketing channels: onsite, email, social, search, and audio. Reporting to the Publisher, the person in this role will be tasked with net subscriber and revenue growth for individual subscribers.

The Subscriptions Director will also be responsible for developing subscriber lifecycle strategy to drive engagement, conversion, and nurturing paid and non-paid subscribers with relevant and personalized communications and outreach. The person in this role should be an expert at using data analysis to drive audience targeting, decision-making, and reporting.

As a key stakeholder in the FP’s financial health, the Subscriptions Director will master accurate and meaningful data to comprise budgets and forecasts and will be accountable for pricing, marketing and managing spend to the agreed strategy.

*This position can be based in Washington D.C. or New York

Key responsibilities:

  • Digital and print subscriptions strategy, planning, and execution across the subscriber lifecycle

  • Subscription funnel management and A/B testing to optimize conversion rates and inform pricing strategy & value proposition

  • Implement paid acquisition campaigns through Google Ad Words, Twitter, LinkedIn, Facebook, and other platforms.

  • Work closely with the Marketing Team in design & execution of acquisition and retention plans, campaigns & analysis through targeted onsite messaging and email communications.

  • Set measurable goals and define KPIs for new and renewing subs while partnering with the VP of Data on reporting and analysis, budget management, and forecasting.

  • Thoroughly test and iterate on subscriber acquisition flow to improve user experience across all subscription tiers.

  • Help Group Subscriptions Director maximize business growth, sales, and retention plans.

  • Drive engagement & renewal efforts along with Editorial, Marketing, Group Sub, and Product and Development teams

  • Essential part of Piano.io paywall management team.

  • Work with customer support to scope new feature requests and identify product bugs/issues.

  • Working with FP Editorial and FP Analytics to define audiences and develop attractive propositions for both FP core and Insider offerings.

  • Develop FP brand voice, subscription offers, and subscriber communication style and copywriting

Requirements

  • Proven digital subs marketing & growth execution track record

  • Knowledge of digital acquisition strategy using on-site, email, social, search, events, and audio tools

  • Success at retention strategy, planning, and delivery

  • Proven data and analytical skills

  • Campaign strategy, planning, and analysis

  • Experience leading effective teams

  • Excellent communication, copywriting, and presentation skills

  • A roll-up your sleeves, scrappy, entrepreneurial approach


Foreign Policy focuses on national security and defense, climate change and energy, immigration, technology, health finance, and more, all from a non-partisan perspective. FP is more than just a magazine: We have a research division that has been at the forefront of research on gender parity, 5g, data privacy, security, and more. Our podcast division is flourishing and includes successful shows I Spy, FP Playlist, and scores of partner productions. And FP Events convenes top leaders in government, business, and civil society for critical and timely conversations on a wide range of topics, both virtually and in person. FP offers an outstanding and comprehensive benefits package, including a hybrid office-home work structure (including "one month from anywhere") and supplemental pension benefits beyond your run-of-the-mill 401k.


*Foreign Policy employees and contractors are required to obtain a Covid-19 vaccine.

Foreign Policy is an equal opportunity employer. We celebrate diversity and are committed to an inclusive environment for all employees. All employment is decided on the basis of qualifications, merit, and business need.